Seven myths — even lies — of marketing. Ignore them to your profit.

1. People buy what they need.
2. Quality products will always win.
3. Cheaper price always wins.
4. More features mean more sales.
5. People don’t judge a book by its cover.
6. Logic guides buying decisions.
7. Products must make sense to succeed.

Presented, as Serling might say, for your pondering.