Marketing
Myths, Lies and Marketing
Myths are stories that teach us something about our best selves, that inspire us to reach for something better, or that caution us against grave error.
Lies, on the other hand, are simply falsehoods perpetrated upon us for the purpose of robbing us of something.
Marketing, in its pure and noble form, uses mythology; it never uses lies.
Ray, Do you consider Myths and Legends to be different versions of the same basic Heroic Theme?