Entrepreneurs are never in "total control" of their business. There are too many external factors that will dictate the tactics you employ.
But there are 3 fundamental principles…"Levers" you can control that will increase your revenue.
This week, Sean and I are breaking down what these "levers" are, and how to pull them for rapid growth without an army of employees or a huge ad budget.
- Sean's philosophical football commentary
- Spiritual Foundations: What does "prosperity" mean to you?
- The 3 Levers that Control Your Revenue
- You're never in full control of your business (remember government shutdowns?)
- Lever 1: More new customers
- New customers are expensive to acquire
- Get better ad targeting
- Referrals
- Joint ventures
- Content Marketing
- Check out TicToc's new "Hyper-Local Focus"
- Make sure your tactics match your brand
- Lever 2: Higher Frequency of Purchase
- Make special offers to your existing customers
- Find a retainer deal if it's a fit
- Shameless plug for Revel 77 coffee
- Lever 3: Higher Prices
- Higher ticket per customer
- Offer add ons
- A tiny Tangent about Super Sizing
- Offer more stuff related to what you're known for
- Using AI to push all 3 levers
- AI Summit coming soon: Learn from successful, ethical business owners who are using AI to grow their business
- Embrace the new tools, or go live in a shed in the woods
Links
- AI Summit –
This upcoming virtual summit features some of the most respected and
successful entrepreneurs on the planet. This is your chance to hear the
real-world stories about how AI is being used to help grow their
empires. Get the Full Lineup and Your Free Ticket Today!
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