Writing
Skip The Boring Parts
For some reason, I’m fixated on Elmore Leonard these days.
I think he’s one of the best writers working today, despite the fact that his subject matter can be a little rough.
One of my favorite quotes about writing comes from Leonard, who advises: “skip the boring parts.”
Just as true for marketing copy as it is for novels.
And the reason this post is only five lines long.
Unless you are doing sequential marketing, seems to me that it will be tough to draw a distinction or line between the important stuff and the boring stuff. What’s that expression: To each his own?