A.I., Marketing

A.I. or Die

Imagine you have a disease that is consuming your mobility…your speech. All of the tools you're accustomed to using to communicate with others are taken from you. Perhaps only months ago you were known as a compelling storyteller…a charismatic figure who could light up the room with charming wit. Now a disease has reduced you to blinking once for yes and twice for no. It's a horrible thought, but for some it's an unstoppable reality.

A.I. is changing this. It's on the verge of freeing many people from this isolation, and that is AMAZING!

This week, Sean and I catch up on life in the coffee biz, discuss the importance of honesty and transparency, and highlight some of the former science fiction that AI is making possible.

Incredible things are happening right now. Things that this nerdy kid who was raised on Star Trek never thought he'd live to see…but here we are.

In the business world, AI is empowering entrepreneurs to achieve feats that traditionally require teams of high-dollar experts. Not anymore. The playing field is more level than it has ever been in modern times. It's not too late to be one of the "early adopters" who skyrockets to success by mastering a few tools. 

Don't get sucked into the Luddite, fear-mongering click bait. Focus on the positive impacts this new technology is making and learn how to use it to improve your life and the lives of others.

FYI: That is exactly what the AI Accelerator Summit is all about – Successful entrepreneurs showing you how their businesses have been propelled by a few tools that are available to all of us. This is a FREE live event, not to be missed. You don't have to buy a seat,  but you do need to claim your free ticket: Click Here to grab a spot.   

  • An update on Sean's business
  • Stuff you probably didn't know about coffee
  • Flavor descriptions…real or marketing?
  • Spiritual Foundations: Do not lie!
  • White lies are still lies
  • Try to not tell a single lie for an entire week
  • Whatever you achieve by lying, you can only keep by lying
  • Can you be honest without being brutal?
  • Be honest with your customers even if it costs you the sale
  • The "digital me" we're using in marketing (and disclosing that fact)
  • If you're using AI, be up front!
  • The "Cynicism Tax"
  • Consumer fears of AI deception
  • What AI is making possible for those of us with physical challenges
  • Neuralink – Incredible new AI-powered technology gives ALS patient his voice back
  • The AI Accelerator Summit – Free, 3-day event where you will learn
    from 14 incredible entrepreneurs how they are using AI to accelerate
    their business

Links

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

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A.I.

Create Your Digital Clone

At some point in your life, you've probably thought something like, "I wish there were two of me to get all of this done!"

This week, I'm sharing some material I created for our upcoming AI Accelerator Summit. Why? Because even if you don't attend the summit (you absolutely should), this valuable little snippet will explain why you should be exploring this arena and putting these new tools to work, AND why you shouldn't be focusing on all the negative fear mongering, but instead think about the positive ways you can impact your life and the lives of those around you.

  • Don't miss the AI Accelerator Summit April 15th-17th
  • Which AI?
  • Surround yourself with like minded proponents of AI
  • The BIG Change – This has simplified everything
  • Use AI to create leverage (not more work!)
  • The "trust recession" – Be AUTHENTIC and HONEST
  • The "Human Spark" – AI never had it, never will
  • Don't lose your voice
  • AI can help you organize your thoughts

Links

  • The AI Accelerator Summit – April 15th-17th. 14 World-Class Experts for 3 Days That Could Change How You Work Forever

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

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A.I., Internet Business, Marketing

Three Levers That Boost Your Revenue

Entrepreneurs are never in "total control" of their business. There are too many external factors that will dictate the tactics you employ.

But there are 3 fundamental principles…"Levers" you can control that will increase your revenue.

This week, Sean and I are breaking down what these "levers" are, and how to pull them for rapid growth without an army of employees or a huge ad budget.

  • Sean's philosophical football commentary
  • Spiritual Foundations: What does "prosperity" mean to you?
  • The 3 Levers that Control Your Revenue
  • You're never in full control of your business (remember government shutdowns?)
  • Lever 1: More new customers
  • New customers are expensive to acquire
  • Get better ad targeting
  • Referrals
  • Joint ventures
  • Content Marketing
  • Check out TicToc's new "Hyper-Local Focus"
  • Make sure your tactics match your brand
  • Lever 2: Higher Frequency of Purchase
  • Make special offers to your existing customers
  • Find a retainer deal if it's a fit
  • Shameless plug for Revel 77 coffee
  • Lever 3: Higher Prices
  • Higher ticket per customer
  • Offer add ons
  • A tiny Tangent about Super Sizing
  • Offer more stuff related to what you're known for
  • Using AI to push all 3 levers
  • AI Summit coming soon: Learn from successful, ethical business owners who are using AI to grow their business
  • Embrace the new tools, or go live in a shed in the woods

Links

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

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-podcast, A.I.

How to Replace a $30,000 a Month Agency With This Framework

First off, I'm happy to announce Sean has returned! This week, we're talking about a framework can do the work (and produce the results) of a $30,000 per month agency.

Make no mistake, this framework includes A.I., but it's not "just" A.I.

It turns out the "new tech" works best when you marry it to some "old techniques"?.

Click below to listen.

Spiritual Foundations

Let's talk about Psalm 37:4 – Take delight in the Lord,
and he will give you the desires of your heart.

Does this mean that the faithful followers get everything they want? Would truly taking delight in the Lord change your desires? 

Feature Presentation

  • What's on tap for next week
  • How would it work for a coffee shop?
  • The "infomercial" formula. Cheesy, but effective.
  • AIDA – Attention, interest, desire, action
  • A simple, modern marketing framework that works for any business
  • What can it really do for you? (and, what you must still do for yourself)
  • Where to start with all of this new stuff
  • AI's role in business
  • Psalm 37:4 – What does that mean? Does He give us everything we want?- Sean is back on the show

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

Coming Soon
Read More
A.I., Internet Business

3 Keys to Thrive Using A.I.

A.I. has many haters in the copywriting space. Anytime I do an episode related to using some of the many new tools available, I get some hateful DM's, texts, emails, etc…As if my not talking about it will make it all go away.

Well, here's the thing: I Don't Want It To Go Away! And neither should you.

I am 60 years old and I'm producing better and more copy than I ever have. When I say "better", that's not an opinion. I see proof-of-performance metrics every week that prove it. QED. I win the argument.

I think the haters out there just haven't figured out where they fit into this new, rapidly evolving world. They're like assembly-line workers watching as sections of the factory are being replaced by robotics…just waiting for the hammer to fall on them. 

This week, let me share 3 Keys that will ease your mind about the Rise of the Robots, and get you excited about the army YOU command with your own experience and wisdom. Click below to listen.

  • Don't be worried, be excited!
  • You're not too old, too non-savvy, or too anything else
  • Key #1: Redefine Your Value – Your value isn't based on the number of hours you work. It comes down to one question: "How much would it cost to replace you?" If you're a good video editor and AI is enabling you to edit 5 times the amount of videos you could do a year ago, then logically it would take 5 mere mortals to replace you. AI cuts the workload, but your creative abilities and experience are at the helm, keeping it on course.
  • Key #2: Multiply Your Output – This is where the pros and the wannabes get separated. Of course AI can multiply your output, but you can't delegate the task of quality control. That's your job. Your clients don't care how you get the job done or how long it took. They care about results. Use your own "secret sauce"…all of your experience and wisdom, to multiply your output while maintaining the quality your clients expect.
  • Key #3: Master Anticipation and Adaptation – The #1 skill in the A.I. economy is being able to see what's coming and adapting quickly. That sounds intimidating if you're not the kind of person who keeps up with tech trends, but it's not hard to do. You don't have to be first. You just need to be somewhere in that first 20%. 

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

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