Copywriting – Ray Edwards

Copywriting, Podcast, Productivity, Writing

A Magical Tool for Copywriters: Notion Demo With Cliff Ravenscraft

This week’s entire episode is devoted to an incredible tool for copywriters (although, I’m quite certain it was not built exclusively for us) – Notion.

Notion is one of those things I was “sort of” familiar with… I knew it was some sort of workspace management system, but I had no idea how much it could be tailored to copywriting and content creation until I got a look at how Cliff Ravenscraft was using it.

I’m not easily impressed these days, and I certainly don’t feel the need to learn a new app just because it’s popular. This app, however, is worth some effort. I invited Cliff to share with us how he’s using Notion to quickly create and manage incredible content that serves his listeners and clients.

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[00:00] Intro
[01:17] A thousand hours so far
[01:52] Not bad for an amateur
[04:03] The value of journaling (they’re not for posterity)
[05:11] Don’t trust your biological brain
[06:41] How do you use Notion?
[10:14] This sounds like a lot of work
[11:33] Where do I tap?
[12:11] How did you go from a Google Doc to Notion?
[17:31] Let’s see it work
[22:32] Notion as a CRM
[24:50] Ultimate email follow up
[29:11] Copywriters: Pay attention
[30:10] Client homework
[33:35] Imagine the level of service you can provide
[34:16] The learning curve…
[36:40] Notion for speakers
[39:46] Applying knowledge (not just collecting it)
[41:03] A final demo (keeping things private)
[42:37] You are a media empire
[43:25] Okay, one final show off

Links

https://www.cliffravenscraft.com/ – Visit Cliff’s site

https://www.cliffravenscraft.com/podcast – Cliff’s podcasts

https://notion.so – Here’s where to get started with Notion

https://tinywow.com/ – Convert PDF’s to JPG’s (and much more)

https://otter.ai – Transcription service

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

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Coming soon…

Copywriting, Podcast, Productivity, Writing

Interviewed by Jennifer Allwood

If you’re not familiar with Jennifer Allwood, let me introduce her with this quote from her site, JenniferAllwood.com :

I teach Christian women how to build a business online using social media, top-notch strategy and a proven framework all while keeping their faith and family top priority
https://jenniferallwood.com

I’ve admired Jennifer’s work for some time now, so when I was asked to be a guest speaker in a private mastermind group, I was honored.

For those who ask for episodes that are “all about copy”, this fits the bill. Jennifer and her group asked some great questions and I think you’ll find value in my answers.

If you’d like to know more about Jennifer Allwood and her new program, Better Way, check out the Links section below.

[smart_track_player url=”https://traffic.libsyn.com/secure/rayedwards/REP586.mp3″ artist=”Ray Edwards”, title=”Interviewed by Jennifer Allwood” background=”default”]

[00:12] Intro
[01:01] What is copywriting?
[02:05] How did you get into this business?
[04:00] Everything is copy
[05:30] The P.A.S.T.O.R. Framework
[17:19] Are women more prone to…
[18:55] A heart-lead seller
[20:20] Teach them long division…then sell them a calculator
[23:04] How is it working for you?
[23:23] The power of One-to-One selling
[26:04] How does PASTOR work with social media?
[30:04] Copy for Facebook…vs Copy for Instagram
[30:30] Can I be an exceptional communicator…but a bad seller?
[32:10] What should marketers not do
[33:50] This is what you meant to say
[35:35] Bio Copy
[38:10] Writer’s Bl*ck (we don’t use that term)
[41:25] Accidental copy
[42:11] It’s perfect enough!
[43:09] Any trends?
[46:51] When and how do I hire a copywriter?
[49:34] Tell me about certification
[52:48] Offering Risk-Free Guarantees

Links

Which Revenue Stream Is Right For you? – This is Jennifer Allwood’s quick and easy quiz to help you determine which of the 8 kinds of revenue streams she teaches will work best for you

How You Can Help

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray’s community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

Right-click and “Save As” to Get the PDF Transcript

Copywriting, Life, Podcast

Will ClickFunnels Cure Parkinson’s?

That is an intentionally provocative title, but I assure you it’s not clickbait.

Give me a quick 7 minutes, and I’ll explain why I believe the answer to that title question is an emphatic, “Yes!”

A Note About This Episode:

The audio from this week’s podcast comes from a recently released YouTube video of the same title. I’ve included the video below for those who prefer that format.

[smart_track_player url=”https://traffic.libsyn.com/secure/rayedwards/REP585.mp3″ artist=”Ray Edwards”, title=”Will ClickFunnels Cure Parkinson’s?” background=”default”]

[00:12] Intro … Are you serious?
[00:53] Do you own a business…or a job?
[01:49] What’s a true marketing system?
[02:21] The simple fix
[03:19] Discipline = Freedom
[03:45] We all have challenges
[04:31] One of these can change everything
[05:24] Doctor’s advice
[05:35] The priorities have shifted…the goals have changed
[06:27] A great next move

Links

Certified Direct Response Copywriter – Learn how and why to become a CDRC, AND Join me and my crew of Certified Writers in a sea of your perfect clients next month at Funnel Hacking Live.

ClickFunnels – This is our primary revenue-driving machine. I highly recommend you check it out.

How You Can Help

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray’s community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

Right-click and “Save As” to Get the PDF Transcript.

Copywriting, Life, Podcast

How Clickfunnels Saved Me From Brain Surgery

Listen to this week’s podcast to learn how Click Funnels (and the upcoming Funnel Hacking Live) actually saved me from brain surgery.

My neurologist was telling me it was time to give in and have the brain surgery … but my heart was telling me a different story. To go to the event, I had to say NO to brain surgery – and to do that, I had to actually get better.

[smart_track_player url=”https://traffic.libsyn.com/secure/rayedwards/REP584.mp3″ artist=”Ray Edwards”, title=”Clickfunnels Saved Me From Brain Surgery” background=”default”]

[00:00] Intro – Is it true?
[08:34] How does this relate to you?
[10:14] Are you stuck in the loop?
[12:11] Here’s an example
[12:41] You must be able to imagine it now
[14:15] You probably have the answer already
[14:42] Murphy’s Law is a crock of $#!*
[15:14] Ray’s Law – think about it this way
[15:28] A note about CDRC and FHL

Links

Certified Direct Response Copywriter – Learn how and why to become a CDRC, AND Join me and my crew of Certified Writers in a sea of your perfect clients next month at Funnel Hacking Live.

ClickFunnels – This is our primary revenue-driving machine. I highly recommend you check it out.

How You Can Help

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray’s community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

CRight-click and “Save As” to Get the PDF Transcript.

Copywriting, Life, Podcast

Power Beliefs for Business Owners

Let’s start this week’s encouraging podcast with some discouraging facts from our friends at the Bureau of Labor Statistics:

22% of business startups fail in the first year
50% of new businesses fail within the first five years
97% of online businesses fail within the first five years

Did you catch that last one? Ouch!

I’ve been doing business online for nearly two decades. Is it just luck that I’ve beaten the nearly insurmountable odds? I don’t think so.

This week, I want to share 7 Power Beliefs for business owners that I believe are your ticket to the 3% club of successful, sustainable businesses.

[smart_track_player url=”https://traffic.libsyn.com/secure/rayedwards/REP583.mp3″ artist=”Ray Edwards”, title=”Power Beliefs for Business Owners” background=”default”]

[00:00] Intro
[03:57] There is a payback for doubling down on small habits that change your future
[05:23] Scale your business by doing the unscalable (while you can)
[06:56] It is important to invest in assets, attention, and people
[09:58] There is less competition and more opportunity than ever before
[12:41] There is free land right now and you should grab as much of it as you can
[15:15] If you’re creating and building during a recession, you’re 2-5 years ahead of everybody else
[15:42] Start now, with whatever you have

Links

Certified Direct Response Copywriter – Learn how and why to become a CDRC, AND Join me and my crew of Certified Writers in a sea of your perfect clients next month at Funnel Hacking Live.

How You Can Help

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray’s community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

Right-click and “Save As” to Get the PDF Transcript.

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