Internet Business
Writing to Create Advocacy
Whenever you are writing for the purpose of influencing other people (which pretty much includes all writing, doesn’t it?), it’s essential to…
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Category: Internet Business
Internet Business
Writing With Mythology In Mind
When writing for strategic influence, whether your outcome is intended to be the sale of a product or service, the adoption of…
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Internet Business
Writing For Strategic Influence
Today, I’m beginning a new series on the subject of “writing for strategic influence”. This will be of interest if you want…
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Internet Business
Stand For Something
What do you stand for? I mean you as a business? Perhaps you are a one-person shop, or perhaps you are a…
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Internet Business
How to Create a Culture
You can’t “create” culture. It’s a reflection of your identity as the leader of a group or company. Who are you? That’s…
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