Uncategorized

Is This the Time for You to Launch

Over the years, I have trained many professional copywriters, but the actual writing is only part of what I teach. In order for a student to be successful as a writer (or any entrepreneurial venture), they need to know how to launch, run and grow their business.

This leads to me getting asked various forms of this question numerous times each week:

“Should I start my business now, or wait until things are a little better?”

Here’s the short answer – Do it now!

In this week’s episode, I’ll back that answer up with 5 great reasons to get started A.S.A.P. – Whether you’re talking about launching a business, publishing a book, starting a podcast…whatever it is, NOW is the time.

DISCLAIMER: Before you jump in, let me tell you what has this on my mind in the first place. I’ve been attending Jeff Walker’s latest masterclass. These are free sessions and YES, I do attend! I send notifications to my tribe about them because they’re amazingly beneficial, free content. In fact, giving away content that is *actually beneficial* is one of the key principles of Jeff’s program. It has been the main roadmap for my own business since I first bought it in 2005.

The reasons I list in this podcast are things that I believe are 100% accurate. They DO NOT require you to purchase anything – I would never release an “infomercial” for my product or someone else’s unless I flat out stated that up front.

IF you are interested in following this roadmap that has generated over a BILLION dollars in revenue, then I encourage you to use my affiliate link. Yes, I get a small commission (at no extra cost to you), BUT more importantly, I will be working through the program with you if you purchase with this link.

Each year, I pay the small maintenance fee to get the latest version of PLF. I have done this since 2005. I don’t do it because Jeff and I are buddies (he’s doing just fine financially and doesn’t need donations from friends). I buy it because I use it to make money – Every single year!

So this year, I’m inviting any members of my tribe (if you’re reading this, that’s you) to go through the program with me. After doing this every year for 16 years now, I’m more than qualified to help guide you across the finish line.

Okay…now that I’ve fulfilled my Full Transparency Guarantee, let’s get on with the show!

[smart_track_player url=”https://traffic.libsyn.com/secure/rayedwards/REP543.mp3″ artist=”Ray Edwards”, title=”Is This the Time for You to Launch” background=”default”]

Five reasons to launch now

  • [05:07] Reason 1: The world has shifted to online.
  • [06:07] Reason 2: The technology has never been easier
  • [07:00] Reason 3: You don’t need a following
  • [11:22] Reason 4: There are plenty of examples to model
  • [13:50] Reason 5: Access to help, support and community

Links

Jeff Walker’s Product Launch Formula – Ready to launch? This is the latest and greatest version of PLF – The roadmap that I use in my own business. **Remember, purchasing with this link does not increase the price, but it does allow you to go through the program with me and other members of my tribe. I can’t wait to help walk you through it. If you’re a go-getter who just needs a path…this is THE one.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray’s community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

Right-click and “Save As” to Get the PDF Transcript.

Read More
Uncategorized

For the Christian Creative – With David Lee Martin

This week, I’m introducing you to someone who is helping to change lives – in particular, the lives of Christian entrepreneurs around the globe.

David Lee Martin is not only a student of mine, but he has become a great friend and respected colleague.

In our conversation, David and I discuss his early beginnings as a spiritually hungry adolescent, to his ministry, to his life as an entrepreneur.

David has many lessons to share (enough to create his own successful academy) and I think you will find great inspiration in his story, both as a Kingdom Entrepreneur and as a Christian in today’s world.

[smart_track_player url=”https://traffic.libsyn.com/secure/rayedwards/REP542.mp3″ artist=”Ray Edwards”, title=”For the Christian Creative – With David Lee Martin” background=”default”]

  • [00:51] Who is David Lee Martin?
  • [02:10] Encountering the Holy Spirit while on an acid trip
  • [03:23] Learning the tech to deliver the word
  • [04:38] Realizing the possibilities
  • [06:35] The big mistake many authors make
  • [07:33] More on that…trip you took
  • [15:29] One of but a few things (steeping into your purpose)
  • [20:32] The Christian Creative Academy
  • [24:41] The experience for students
  • [29:32] Who is this for?
  • [33:39] Closing advice…don’t overcomplicate things

Links

https://christiancreative.academy – This Christian-based academy teaches its members how to express the message God has given them and deliver it to others.

https://davidleemartin.com – David’s blog and podcast

https://faithfulcreativebook.com – “Discover How Christian Authors, Artists, and Entrepreneurs Are Breaking the Mold & Making a Difference”

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray’s community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

CRight-click and “Save As” to Get the PDF Transcript.

Read More
Uncategorized

What Copywriting Really Is

For this week’s episode, I wanted to get back-to-basics and give you the nuts and bolts explanation of who I am and my philosophy of writing persuasive, direct-response copy.

I had done this already for someone else’s podcast back in 2018 as a guest host. That someone was the great Jeff Goins, and he gave me permission to use that audio for this week’s episode.

I have a ton of respect for Jeff and the work he puts out, so if you’re not familiar with him, I recommend you check out his blog, best-selling books, and podcast. You’ll find the links below.

If you’re a regular listener of my podcast, this week’s content will seem familiar, but I encourage you to jump in for a succinct review of the copywriting process; specifically, the P.A.S.T.O.R. framework. This universal framework (to sell products, services, or even ideas) gives you a starting point for every piece of copy you’ll ever write.

[smart_track_player url=”https://traffic.libsyn.com/secure/rayedwards/REP541.mp3″ artist=”Ray Edwards”, title=”What Copywriting Really Is” background=”default”]

  • [01:55] Get to know Ray
  • [02:56] Ray’s career in broadcast radio
  • [04:19] What is Direct Response Copy?
  • [06:45] The value of good copy
  • [07:29] What is copywriting and why does it matter?
  • [08:26] Everything is copy
  • [09:38] The P.A.S.T.O.R. Framework
    • [10:24] P – Person, problem, pain
    • [12:47] A – Amplify the pain, give aspirations
    • [14:30] S – Story, struggle, solution
    • [15:07] T – Transformation and testimony
    • [16:18] O – Offer
    • [17:30] R – Request a response

Links

https://trainwithray.com – If you’re serious about becoming a stellar, in-demand copywriter, check out this page

https://goinswriter.com/hey – This is Jeff Goins’s new podcast called Hey Creator which I highly recommend. While you’re there, make sure you check out his blog and his best-selling books. This is the kind of stuff your entrepreneurial brain needs!

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray’s community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

Right-click and “Save As” to Get the PDF Transcript.

Read More
Podcast, Uncategorized

Make More Money Than You’ve Made All Year

We’re a couple of weeks into the 4th quarter of 2021 (October-December), but it’s not too late to make more money in this last quarter than you’ve made so far this year.

No matter what your business, this week’s podcast lays out a simple plan for you to CRUSH your goals for the year, rake in the revenue, and pile up profits. How great would it be to start 2022 with that amazing momentum?

[smart_track_player url=”https://traffic.libsyn.com/secure/rayedwards/REP540.mp3″ artist=”Ray Edwards”, title=”Make More Money Than You’ve Made All Year” background=”default”]

  • [00:45] Getting prepared for your 4th Quarter Miracle
    • [01:12] Put the past in the past
    • [02:39] Define your objective
    • [03:14] Calendar your plan
  • [03:38] Ray’s Unpopular Ruthless Rules of Revenue
  • [04:09] How to make a great offer? (Alex Hormozi’s book)
  • [05:06] High profit offers
  • [06:05] The O.P.E.N. Scale
  • [09:00] Frictionless Path To Paradise
  • [09:40] Two elements you need to add to your offer: Urgency and Scarcity
  • [11:00] The more offers you make, the more sales you make
  • [12:32] Operation Money Magnet
  • [14:28] Action Plan (Commit to the challenge, create a Money Magnet offer, market your offer EVERY DAY on EVERY MEDIUM)
  • [16:07] Read the mind of your marketplace…with your calendar
  • [20:31] Crafting your copy (same offer…different clothes)
  • [20:57] Join my free copywriting community on Facebook

Links From This Week’s Episode

$100M Offers: How To Make Offers So Good People Feel Stupid Saying No by Alex Hormozi

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray’s community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

Right-click and “Save As” to Get the PDF Transcript.

Read More
Podcast, Uncategorized

Copywriting Alone Is Not Enough

This may blow a few minds, but I, Ray Edwards, direct response copywriting evangelist and educator, am telling you that Copywriting, alone…Is not enough. Today’s sophisticated, high-paying client demands that you have more to offer.

This week, I’ll tell you what other skills you must possess to thrive, AND give you an actionable checklist that will simplify the process of getting you (and keeping you) in high demand.

[smart_track_player url=”https://traffic.libsyn.com/secure/rayedwards/REP539.mp3″ artist=”Ray Edwards”, title=”Copywriting Alone Is Not Enough” background=”default”]

[1:49] – The dirty little secret of the copywriting world (The title says it all.)
[5:40] – The Race to the Bottom – If you win, you lose…big time.
[8:17] – Becoming the brand of You (Mike Kim’s book will make this abundantly clear – Link below)
[9:54] – Two fears you must overcome – Here’s what happens when you finally get in the spotlight
[13:28] – Why you need an exit plan – Keep the end game in mind.
[16:32] – Coaching programs – In my humble (but accurate) opinion, these are the best ways to learn
[17:45] – Action guide checklist – A few questions to get you started.

Links From This Week’s Episode

Last Week’s Episode (538) – If you missed last week’s episode, How to Create Products Out Of Thin Air (With a 99% Profit Margin), I suggest you check it out. It’s the first of this 3-part series.

You Are The Brand This is the new book by Mike Kim I mentioned in the show. This should be required reading for those wishing to create a brand built on their personality, ideas, and reputation. I highly recommend it.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on FacebookTwitter, and Instagram

Visit Ray’s community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

Right-click and “Save As” to Get the PDF Transcript.

Read More