AI, Writing

3 Ways Writers Can Win With AI

Dear writing pros,

Are you afraid that using AI is simply feeding the monster that will ultimately eat your career? 

This week, I'm looking to change your mind by reminding you of what you have that AI doesn't. By this time tomorrow, you can be more productive, 10x's faster, and a hero to your clients – All while staying irreplaceable.

Click below to listen

  • Kris's fears about AI: 
    – AI might not be as good, but it can be good enough
    – "Brain atrophy" – But…there have always been people who don't want to think for themselves
  • Courses – Why they're not dead and why YOU still matter
  • Win 1: Use AI as your Research and Ideation Engine 
    – Use AI to generate fresh ideas
    – Use AI to "stress test" those new ideas ("What's wrong with this plan? Where can it go wrong")
    – Use AI to study your competition
  • Win 2: Use AI as your First Draft Accelerator 
    – Three ways to protect your voice when using AI: 
        – Inject your stories and personal experiences
        – Your specific opinions and convictions (especially the ones you're afraid to share)
        – Inject your own phrases and vocabulary
  • Win 3: Use AI as a content multiplier
    – This concept is so powerful, it's built in to our own custom AI 
    – One content piece becomes 5+ pieces customized for the platforms where you're present.
  • AI Summit: Incredible roster of successful entrepreneurs teaching you the ways they're using AI to save time and make more audio
    FREE – Starts April 15th

Links

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

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Internet Business, Writing

The Most Important Skill For Any Business

This is part 2 of the "Writer's Rewind" series. I'm devoting this month to covering some of the fundamentals of great copy, and in the case of this week, why copy itself is so fundamentally important to the success of your business, regardless of what that business is.

This episode was originally released almost a decade ago (the day I celebrated my 50th birthday). I must admit, I was pleased that none of this content is "outdated". All the reasons I gave  to support my claim are no less true today than they were then. 

Five Reasons Why Copywriting is the Most Important Skill For Any Business

  • 1. It costs nothing, but returns can be huge
  • 2. It can generate instant cash infusions
  • 3. Copy builds stabilized income streams
  • 4. Write once, profit indefinitely
  • 5. Copy provides strategic positioning

Links

  • The Membership Experience – Part 2 of Stu McLaren's once-a-year training workshop is happening later today (4/8/24). If you're seeing this on that day, count yourself lucky and grab your free seat. This is must-see training for anyone who is interested in creating recurring revenue for their business. It's live at 3 p.m. Eastern, and I highly recommend watching the live stream if possible. Stu typically has  "bonus content" that doesn't make the replay, but if the replay is all you can get, take it!

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

Right-click and “Save As” to Get the PDF Transcript.
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Podcast, Writing

Writer’s Block

I have previously claimed that Writer's Block does not exist. That was true for me at least…until recently.

What happened? How could my seemingly endless well of ideas and words suddenly run dry? 

This week I'm sharing the cause, and the cure.

  • Expressing my gratitude for you in this season of thanks
  • Suddenly self-conscious
  • Age is NOT a handicap in this arena. There is value in your wisdom
  • Accept who you are and embrace your imperfections
  • Be a source of positivity online and in the world
  • Your influence and impact will live longer than you?

Watch on YouTube

Links

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

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Internet Business, Podcast, Writing

Ben Settle, Email Marketing Contrarian [Interview]

I just completed a really fun and informative interview with one of the top email marketers working today.



Ben really knows what he's talking about when it comes to selling by email. What's remarkable about him is he is one of the very few “Internet Marketing teachers” who actually practices what he teaches. Ben’s blog is here, and his “Email Players Newsletter” is available here.



In this interview you will hear:

•Why Ben does the exact opposite of what most “Internet Marketing” gurus teach.

•Why mailing your list every day is a good thing.

•Why it's not always bad to have a high unsubscribe rate.

•The secret “autoresponder feature” that saves you money.

•The simple little trick Ben does once a month that saves him money and makes more sales.
•Why Ben laughs at what almost every other “email marketing course” teaches… and what you can learn from this.

•How to generate an endless stream of ideas for email copy, effortlessly and quickly.

•Why Ben doesn't own a membership site, doesn't do social media, and doesn't do marketing like most of the “Internet Marketing Gurus”.

•How Ben makes his money easily every month by working about 3 hours! Not for everyone – but really fascinating!

Two Notes:



To hear the full “inner circle” version of this interview, get yourself over to this page and register for either the GOLD or PLATINUM levels of our Inner Circle.



If you're a copywriter who wants more customers, more often, for more money… you probably want to get on the VIP early-bird list about my upcoming print newsletter.

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Writing

Free One-Page Copywriting Guide

Does giving stuff away for free — in the clear, with no email required — work as a way to get new readers, more traffic, and subscribers?



Let's find out.



Today I'm giving away a “Mind Map” (a visual outline) that gives you an overview of the keys to writing effective copy.



Whether you're writing email copy, a blog post, a sales page, or a sermon – the same principles apply. This mind-map is a great tool to clarify your writing and make it more persuasive. You might thing of it as a one-page copywriting course.


Click here to download the full-size, suitable-for-printing Copywriting Overview Mind Map.

No email required.



If you like this, and want me to offer up more free resources like this in the future, my request is simple: spread the word. I'll be watching the number of “like” button submissions and re-tweets on Twitter. If it makes sense (based on response), I'll have more “in the clear” freebies for you in the near future.

No promises – this is an experiment.

Call in your questions or comments to our new, fancy “request line” at (509) 713-2679

Click for the Podcast Audio:


Click Here

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