Writing – Ray Edwards

Copywriting, Podcast, Productivity, Writing

A Magical Tool for Copywriters: Notion Demo With Cliff Ravenscraft

This week’s entire episode is devoted to an incredible tool for copywriters (although, I’m quite certain it was not built exclusively for us) – Notion.

Notion is one of those things I was “sort of” familiar with… I knew it was some sort of workspace management system, but I had no idea how much it could be tailored to copywriting and content creation until I got a look at how Cliff Ravenscraft was using it.

I’m not easily impressed these days, and I certainly don’t feel the need to learn a new app just because it’s popular. This app, however, is worth some effort. I invited Cliff to share with us how he’s using Notion to quickly create and manage incredible content that serves his listeners and clients.

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[00:00] Intro
[01:17] A thousand hours so far
[01:52] Not bad for an amateur
[04:03] The value of journaling (they’re not for posterity)
[05:11] Don’t trust your biological brain
[06:41] How do you use Notion?
[10:14] This sounds like a lot of work
[11:33] Where do I tap?
[12:11] How did you go from a Google Doc to Notion?
[17:31] Let’s see it work
[22:32] Notion as a CRM
[24:50] Ultimate email follow up
[29:11] Copywriters: Pay attention
[30:10] Client homework
[33:35] Imagine the level of service you can provide
[34:16] The learning curve…
[36:40] Notion for speakers
[39:46] Applying knowledge (not just collecting it)
[41:03] A final demo (keeping things private)
[42:37] You are a media empire
[43:25] Okay, one final show off

Links

https://www.cliffravenscraft.com/ – Visit Cliff’s site

https://www.cliffravenscraft.com/podcast – Cliff’s podcasts

https://notion.so – Here’s where to get started with Notion

https://tinywow.com/ – Convert PDF’s to JPG’s (and much more)

https://otter.ai – Transcription service

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

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Visit Ray’s community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

Coming soon…

Copywriting, Podcast, Productivity, Writing

Interviewed by Jennifer Allwood

If you’re not familiar with Jennifer Allwood, let me introduce her with this quote from her site, JenniferAllwood.com :

I teach Christian women how to build a business online using social media, top-notch strategy and a proven framework all while keeping their faith and family top priority
https://jenniferallwood.com

I’ve admired Jennifer’s work for some time now, so when I was asked to be a guest speaker in a private mastermind group, I was honored.

For those who ask for episodes that are “all about copy”, this fits the bill. Jennifer and her group asked some great questions and I think you’ll find value in my answers.

If you’d like to know more about Jennifer Allwood and her new program, Better Way, check out the Links section below.

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[00:12] Intro
[01:01] What is copywriting?
[02:05] How did you get into this business?
[04:00] Everything is copy
[05:30] The P.A.S.T.O.R. Framework
[17:19] Are women more prone to…
[18:55] A heart-lead seller
[20:20] Teach them long division…then sell them a calculator
[23:04] How is it working for you?
[23:23] The power of One-to-One selling
[26:04] How does PASTOR work with social media?
[30:04] Copy for Facebook…vs Copy for Instagram
[30:30] Can I be an exceptional communicator…but a bad seller?
[32:10] What should marketers not do
[33:50] This is what you meant to say
[35:35] Bio Copy
[38:10] Writer’s Bl*ck (we don’t use that term)
[41:25] Accidental copy
[42:11] It’s perfect enough!
[43:09] Any trends?
[46:51] When and how do I hire a copywriter?
[49:34] Tell me about certification
[52:48] Offering Risk-Free Guarantees

Links

Which Revenue Stream Is Right For you? – This is Jennifer Allwood’s quick and easy quiz to help you determine which of the 8 kinds of revenue streams she teaches will work best for you

How You Can Help

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray’s community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

Right-click and “Save As” to Get the PDF Transcript

Writing

7 Apps Every Writer Should Own

Like most writers I know, I have a fondness for paper and ink. Despite this, most of my work is done on a computer or tablet. Specifically on Apple products.

Every now and then, I share a list of my most-used apps for writers and writing. These always tend to be fairly popular posts. They get shared a lot.

This tells me if you want a hot market to sell apps to, writers would be a good place to start. That being said, I don’t have any stock in any of these companies, but here are the 7 apps I think every writer should own and use…

Marketing, Writing

The Most Successful Sales Letter You’ve Never Heard Of

On a sunny day one late afternoon two copywriters graduated from the same copywriting school. These two copywriters were roughly the same age, with roughly the same writing ability. They had both been trained by the same copywriting instructors in the art and science of writing to sell and persuade. Both were filled with dreams of becoming rich by writing ads to sell products and services.

Recently, these men ran into one another at the same direct marketing conference, 10 years after their graduation. They were both still very much alike. Both were happily married. Both had young children. And both, as it turned out, had written copy for some of the biggest direct mail publishing houses in the world.

But there was one difference…

Writing

Selling From the Dark Side: Is Fear-Based Copy Morally Wrong?

In the copywriting class I’m currently teaching (the now-closed Copywriting Academy), one question has come up several times during our Q&A sessions. The question is posed a little differently each time, but is accurately summarized this way: “Is it morally wrong to sell based on fear as a motivation?”

This question comes up because part of the framework I use to teach copywriting involves the Principle of Amplification. In this section of the training, I teach that once we have identified the problem we are solving for our customer (with our product or service), we must then Amplify the consequences of not solving the problem. We are, in effect, helping the customer to understand the cost of not buying our solution. All of this proceeds from the assumption that your product or service actually does solve a problem, and that not solving the problem actually does involve a cost.

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