“OK Boomer…” – A popular comment on the internet meant to insult someone by implying the entire Boomer generation just “doesn’t get it.”

I won’t spend a lot of time breaking down the irony of how some of the modern generation, characterized as tolerant and accepting, can paint an entire group of people with the same broad brush (a crime which they often accuse Boomers of), but rather focus on the facts and figures…Boomers, and Gen-X’ers are raking in millions by marketing their knowledge online.

This week’s episode is meant to be a kick in the pants to you Boomers and Gen-X’ers out there who haven’t figured this out yet…People will pay for what you know. But that’s not even the best part. Not only do they value your knowledge and experience (perhaps more so than your current employer), but it’s never been easier to deliver it to them. The tools have been simplified, the costs have been minimized and the only thing standing between you and your own work-from-anywhere life is your commitment…and perhaps a little guidance.

Before you jump in, here are some more encouraging facts and figures: I don’t have a huge youtube audience. I have a little more than 9,000 subscribers as I write this. That’s probably more than your local high school gym can handle, but in the Youtube world, it’s not an impressive figure. BUT – that audience generated more than 6 figures in revenue for my company this year. Want to know how? Click below to listen.

[smart_track_player url=”https://traffic.libsyn.com/secure/rayedwards/REP549.mp3″ artist=”Ray Edwards”, title=Gen-X and Boomers – Hark Unto Me” background=”default”]

• [00:20] That’s easy for you to say
• [01:09] It seems we’ve forgotten
• [02:39] An audience of interested people
• [04:17] Don’t monetize your audience
• [05:50] Build your audience
• [06:23] How many do you need?
• [07:01] How do you start from nothing?
• [07:32] Accelerating the process
• [08:32] An example
• [10:02] The ultimate secret research tool
• [10:25] 1,000 true fans
• [11:51] Unique…is usually bad
• [12:38] Another BIG reason to start now
• [13:14] That’s easy for you to say
• [14:00] How it really works
• [14:57] 2 challenges that made things tougher
• [16:10] What I always look for
• [18:42] You can do this

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For years, I’ve touted Direct Response Sales Copy as the most lucrative niche a freelance writer can master to have a very high profit, virtually no overhead business. That is still true, but, when it comes to those who are writing copy to promote their own products, services, and ideas, there is something much more powerful… Content.

This week’s episode discusses the power of Content Marketing. Tying every piece of your content into a worldview that is always in integrity with your company’s vision. When your audience understands and appreciates your vision, your sales copy doesn’t need to be nearly as “salesy” because people know what to expect from your brand. They’re already sold – you just need to deliver the message.

Take Apple for instance. They have spent decades carefully crafting their brand, but not just through ads. Every decision is carefully made staying consistent with their reputation. From the packaging to the product colors, their customers know what to expect, so much so that thousands of them don’t even need to see a sales page or television commercial…they just need the release date of the latest product and they’re in. That’s powerful.

[smart_track_player url=”https://traffic.libsyn.com/secure/rayedwards/REP548.mp3″ artist=”Ray Edwards”, title=”This Is More Powerful Than Sales Copy” background=”default”]

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray’s community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

Right-click and “Save As” to Get the PDF Transcript.