This week’s episode is not a puffed-up pep talk (although there may be some motivational side effects). When I say THIS is your time to become an entrepreneur, I mean it…And I have 7 great reasons that back it up.

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• [00:00] Intro / Why now?
• [01:00] Let’s define “entrepreneur” (Ryan Moran)
• [02:05] No retreat!
• [02:19] Seven reasons why…
  1. [02:22] Now is the time to re-form the habits that shape your future. (Think if you had saved $500 a month 20 years ago). Right habits are NECESSARY for SURVIVAL … but don’t live in SURVIVAL MODE! “Act to survive, form habits to thrive.”
  2. [03:13] Build your business to scale, and begin to lay the foundation now with un-scalable actions. (You are more “Scalable” than you think!)
  3. [05:52] Invest in assets, attention, and people – all are on sale. “Invest in acquisition of attention today, be wealthy tomorrow.”
  4. [08:27] There is less competition because people behave like sheep; when they fear, they huddle. “When the tide goes out, we instantly see who was skinny-dipping.”
  5. [10:44] There is a land-grab available, and it won’t last. “Those who make the widest and deepest deposits of their best ideas and value will win the long game.”
  6. [14:10] During recession, if you are creating & building, you are 2-5 years ahead of everyone else. “Rational optimism is the ultimate advantage, and it is both attractive and contagious.”
  7. [15:17] Start now, where are you are, with what you have. It is impossible to drive a car that is parked in the garage.

Links

Ultimate Independence Day Bundle – I’ve given you 7 reasons why now is the time to become a millionaire entrepreneur – Now I’m offering you the tools… My entire digital vault of tools are available right now for $197. This package is valued at over $21,000 (I’ve detailed all of that here) – The only caveat: This goes away forever at 11:59 p.m., July 4th.

capitalism.com – Ryan Moran

Unique Ability – Dan Sullivan

The Big Leap – Gay Hendricks

How You Can Help

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Not only can you start a business that actually prospers during recession, but you can do so for less than a $100 investment.

In this week’s episode, I’ll explain what that business is, why recession actually increases demand for it, plus a few pitfalls to avoid and some shortcuts to take.

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• [00:00] Show open – What is it?
• [01:49] Here’s 3 reasons why a copywritng business is perfect for a recession
  • [02:18] Businesses are your customers (They NEED you!)
  • [03:46] Operating cost is virtually nothing
  • [04:33] “Geo-arbitrage”
• [06:49] Linguistic Alchemy
• [07:50] How I started in this biz
• [08:09] I can write, but…now what?
• [10:02] Getting steady work
• [11:12] The “foolproof plan”…that doesn’t work.
• [12:25] Seminars, and why you need them
• [13:34] Certified by yours truly
• [15:23] The first brick wall most new copywriters hit
• [16:00] Why new copywriters feel they have no credibility in the marketplace

Links

Become a Ray Edwards Certified Direct Response Copywriter – Click to apply and schedule a one-on-one meeting. This meeting is not a sales call! This is an opportunity to evaluate each other and see if this is a good fit. I do not sell my credibility, you must earn it – And that starts with us discussing your goals, expectations, and level of commitment.

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray’s community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

Right-click and “Save As” to Get the PDF Transcript.

How should entrepreneurs view economic recession? Is it “brace for impact”, or “full speed ahead”?

I’ve lived through enough periods of recession to know this:

Any entrepreneur can USE the recession to prosper. You just need to keep these 10 principles in mind…

[smart_track_player url=”https://traffic.libsyn.com/secure/rayedwards/REP574.mp3″ artist=”Ray Edwards”, title=”10 Rules for Prospering in Recession” background=”default”]

• [00:19] What’s happening?
• [02:23] Always be making offers
• [02:47] Always give a reason why for immediate action
• [03:07] Always be clear and directive in what you write
• [03:40] Always track and measure with ruthless accuracy
• [04:10] Always use zero-cost brand building via social media
• [04:45] Always use strong sales copy
• [05:24] The fortune is in the follow-up
• [06:14] Always make your ads look like mail order
• [06:50] Results decide
• [07:16] Use pigheaded discipline, delegation, automation, and elimination to develop marketing habits

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray’s community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

Right-click and “Save As” to Get the PDF Transcript.