The Question: What’s a good shorctut for writing good headlines?

The Answer: Avoid hype and use proven structure.

How To Improve Your Headlines:

1. Strip the headline of any adjectives and adverbs.
2. Think about what the PRIMARY BENEFIT of your product is and let the reader experience that emotion in the headline.
3. Avoid superlatives in your headline.

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Headline Writing Shortcuts


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Interviewed by Jennifer Allwood

Interviewed by Jennifer Allwood

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