Internet Business
iPhone Marketing Lessons
The Story: Apple took what most considered a commodity – cellphones – and created a new category. How did they do that?…
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Category: Internet Business
Internet Business
No Such Thing As Time Management
The Story: Everyone seems obsessed with “time management”, but there is no such thing. You can’t “manage” time. The Point: To get…
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Internet Business
100-Year-Old Internet Marketing Tool
The Story: Your most effective marketing tool could be a 100-year-old technology. The Point: To break through the clutter of online marketing,…
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Internet Business
Internet Marketing “Insider” Interview
Recently I was interviewed by one of my copywriting buddies. His name is Ben Settle, and if you don’t know about Ben…
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Internet Business
Hype-Free Copywriting Made Simple
The Story: Most online copy is filled with hype that turns readers off. The Point: Writing copy that sells without using hype…
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